Work Experience. The Real World.
Manager of Audience Development at Silver Chalice - Social Media Coordinator for Playboy Enterprises - Integrated Marketing Manager for Pizza Hut - Integrated Marketing Director for United2Nite Entertainment.
Silver Chalice - Manager of Audience Development
(March 2012 - July 2012)
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Playboy - Social Media Coordinator
(January 2011 - March 2012)
- Double fan base and manage main Playboy Facebook (6.5 million fans)
- Build and design Facebook pages for advertisers with third party website builders using HTML, CSS, FBML, and Buddy Media
- Develop creative campaigns for advertisers - Harley, Playstation, 7 Crown, etc.
- Lead research and redesign of Playboy's Youtube Channel for increased traffic and profit
- Managed Youtube (90k subscribers, 90 million total views, 6 million channel views) accounts
- Created and grew Playboy's Casting Call Facebook to 12,000 fans, created tabs for page with Webdocs
- Write articles and weekly giveaways for The Smoking Jacket Blog, correspond with PR companies to organize giveaways
- Manage @PlayboyPics Twitter, grew following exponentially 250 percent in 8.5 months through engagement strategy (35,550 followers)
- Create online strategy for Playboy on Campus Twitter and Facebook, Playboy Campus Representative social media communication (100+ Campus Reps)
- Research new media platforms
Pizza Hut - Integrated Marketing Director
(August 2009- September 2010)
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United2Nite - Integrated Marketing Director
(June 2010)
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WSUM - Integrated Marketing Director
(January 2010- May 2010)